The Birth of Joe the Runner

For those of you who read the blog regularly, some of this you already know, but stick with me because I am going to introduce you to a young and very talented up and coming graphic designer who created my logo, and she has a lot of exciting projects that she is working on. For those of you who have not been reading my blog, where the heck have you been?! Just kidding, welcome aboard! This post will give you a taste of what this blog is all about and then I suggest that you catch up by reading my story, and any of the other posts that may interest you.

When I started the blog, the most logical place to start was with the story of how I lost 130 pounds and started to live a much healthier lifestyle at the ripe old age of 44. I knew that I wanted my website to be about positive things and helping people realize that that are “Capable of more than they think.” The vehicle that I planned on using to prove this point was to profile ordinary people who are doing extraordinary things. Telling the stories of people like Chris Stoll, who had an accident that internally decapitated him and who is walking today, or Jose Rodriguez, a man who lost 120 pounds and then became an MMA champion, would show people that they can achieve their goals and overcome the greatest of odds. It is possible.

I knew that I wanted a logo that would embody all of this, but I am not a creative person. So I reached out to a young and up and coming graphic designer named Karen Tarabokija over at Bold Creations in New York. She asked me some questions about what I wanted my “brand” to stand for, and then read through my blog. When she came back to me with some logo suggestions, I was blown away! She got exactly what I was trying to communicate and captured that in a logo. MY logo. She told me “JR is obviously Joe Randene AND Joe the Runner. The R is breaking through your challenges and allowing you to achieve your goals and become the best version of yourself.” YES, that’s it! That’s the message. We are all capable of more than we think, and if we work hard enough, we can “break through” and become closer to that best version of ourselves. Thank you so much Karen!

While the blog is about positivity and people taking control of their lives and happiness, it will continue to be heavily biased towards weight loss and running, for a couple of reasons: One, that is who I am, so the lens that I see the world through is one of a guy who used running to transform his life. Two, the readers are constantly requesting tips on running, nutrition, and gear. This feedback is great and it helps the blog to evolve over time in a manner that meets the needs of my readers. Don’t worry; there will still be profiles of people who have accomplished great things that are not related to running as there are always great lessons to learn in these stories.

I am still on holiday and my wife is giving me that “Let’s go do something” look, so I’ll wrap it up. Thank you all for your support, the website traffic continues to grow everyday! Let me know what you think of the logo. I’ll put Karen’s info below. If you need a great graphic designer, give her a call. Keep getting out there everyday and working towards your goals, whether that’s to run a marathon, lose weight, or to start that business you have always wanted to, you can do it!

Peace Joe the Runner

Karen Tarabokija

Facebook: Bold Creations

Phone: 845.447.1812

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For behind the scenes photos and comments on my training and personal life, follow me on Instagram: joe_the_runner

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